Rethinking the Annual Meeting: A Year of Data, Lessons, and Partner Wins
Thursday, November 19, 2026, 1:30-2:30pm ET
Good for 1 CAE or CMP Credit
Your meetings and learning programs generate a steady stream of data, but how much of it turns into real insight? Join a practical conversation on getting more out of the data from your in-person and online events and your learning management system, including tips on using AI to spot patterns and perform tasks efficiently.
Duncan Jennings, Chief Innovation and Growth Officer of the North Carolina Dental Society, will share what NCDS learned after replacing its annual meeting with multiple smaller events. With a full year of data in hand, he’ll explain from a business perspective how the change delivers win-win-win for members, corporate partners, and staff.
The conversation also will look at the member insight and learning pathways sitting unused in course and event data. AJ Sallis of Intuto will share how conference sessions, webinar recordings, and even strong but unaccepted proposals can become year-round learning. AJ also will describe how his team uses AI workflows to repurpose content and win back hours lost to admin, plus a simple monthly engagement check that flags learners who have stalled so that staff can reach out before disengagement becomes a renewal problem.
Key takeaways:
- What a year of data shows after moving from one annual meeting to a series of smaller events
- How meeting format changes can create more value for corporate partners, members, and staff at the same time
- How to turn conference sessions and unused proposals into year-round, revenue-earning learning
- Ways to use engagement and adoption data to reach members who need help before they drift away
- A low-risk way to start: pilot a simple summary workflow, refine your prompts for a week or two, then add more complex data sources
The 60-minute session is facilitated by Barbara Armentrout of BJA Solutions for Associations and co-hosted by Teri Carden of Insight Guide.
Can’t attend live? The session is recorded for later viewing.
Speakers
Duncan Jennings, CAE
Duncan Jennings is Chief Innovation and Growth Officer of the North Carolina Dental Society, where he leads non-dues revenue, systems infrastructure, and affiliates including NC Services for Dentistry and the NCDS Foundation. He brings nearly two decades of business development and eCommerce leadership from Grainger and Ernest Packaging Solutions.
AJ Sallis, CEO of Intuto
AJ Sallis is a New Zealand–based learning management system that helps associations turn expertise into online learning. A leader at Intuto for over two decades, he drives its association strategy across North America, Australia, and New Zealand, convinced the right technology helps associations punch above their weight.
Moderator, Barbara Armentrout, CAE, BJA Solutions for Associations
Innovative strategist helping associations achieve sustainable growth through non-dues revenue, dynamic business collaborations, and smart technology solutions. Barbara’s work is designed to help small-staff teams.
Hostess, Teri Carden, COO, Insight Guide
Teri Carden is the COO at Insight Guide, helping associations modernize how they engage members and industry partners. Teri is wildly passionate about turning big ideas—especially around AI and innovation—into practical solutions that deliver real value.
What is this series about anyway?
Insights & AI Ideas is a monthly series of candid, fast-paced conversations where association executives exchange insights and industry trends plus practical examples illustrating how artificial intelligence is helping them work smarter and lead more effectively.
Each session shares innovative, real-world strategies that free up time, streamline planning, and spark new ways of thinking—especially in meetings, conferences, and events.
From automating tedious tasks to reimagining member engagement and event intelligence, Insights & AI Ideas spotlights how technology is unlocking greater creativity, collaboration, and strategic focus across the association community. Designed for professionals managing full plates and big ambitions, these conversations offer peer-tested takeaways without the hype—just honest dialogue, useful tools, and real inspiration.
Each session includes at least one hands-on A.I. takeaway chosen by and for association professionals.
This collaborative series combines the relationship-building expertise of BJA Solutions for Associations with the innovative member engagement breakthroughs pioneered by Insight Guide.
Join us by Zoom every third Thursday from 1:30 to 2:30 ET for the conversations you really don’t want to miss!
