Elevate Your Events with AI-Powered Tools for Association Meetings Professionals

Thursday, February 19, 2026 1:30-2:30 ET

A focused conversation for association professionals navigating the future of meetings and events.

Join this dynamic conversation as we explore innovative ways to cut through the complexity of data and tasks to plan and execute unforgettable meetings. We’ll dive into unified cross-channel and cross-departmental communications, the real-world value of engagement scoring, and the transformative AI tools that can supercharge your team’s capabilities.

You’ll hear from two exceptional association events leaders who blend strategic vision with hands-on expertise. While their primary events differ dramatically, they share the behind-the-pipe-and-drape realities of building exceptional meetings. Representing different professions and association sizes, both are recognized industry trendsetters. Their years of experience modernizing events and event communications, and now embracing AI as a core tool, apply whether you are a one-person shop or a large association or AMC.

What We’ll Explore:
Whether your priority is driving exhibitor sales, boosting attendee engagement, or streamlining operations (and who doesn’t need help with all three?), this conversation delivers actionable insights:

Exhibitor Sales & Planning – Streamline exhibitor prospecting, personalize outreach at scale, and generate smarter insights for booth sales and floor planning.
Unified Communications – Break down silos between sales, logistics, and events teams to keep everyone aligned from prospecting through show floor execution.
Engagement Scoring – Identify high-value exhibitor prospects, prioritize follow-ups, and track attendee interest to optimize space allocation and maximize revenue per square foot.

Who Is This Session Perfect For?
Association meetings and events professionals managing annual conferences, trade shows, and member gatherings who need to maximize exhibitor revenue and attendee value.

Good for 1 CAE/CMP Credit Hour

Speakers

Donna Page, Sr. Director, Exposition Marketing, AVIXA

Donna Page is a results-driven marketing strategist behind InfoComm’s exposition marketing efforts, focused on growing attendance and strengthening brand presence. She partners closely with exhibitors to deliver compelling campaigns that reinforce value and boost retention. Grounded in competitive analysis and industry trends, Donna helps shape smart, future-ready tradeshow strategies.

Heather Rubenaker, DES, Sr. Manager of Member Programs and Events, OHI

Event and program professional with a passion for creating meaningful, high-impact experiences that connect people and drive engagement. Skilled in both strategic planning and detailed execution across conferences, networking programs, and virtual events. Focused on growing within the meetings and conference planning industry while contributing to mission-driven teams that value collaboration, precision, and attendee experience.

Moderator, Barbara Armentrout, CAE
BJA Solutions for Associations

Innovative strategist helping associations achieve sustainable growth through non-dues revenue, dynamic business collaborations, and smart technology solutions. Barbara’s work is designed to help small-staff teams.

Hostess, Teri Carden, COO
Insight Guide

Teri Carden is the COO at Insight Guide, helping associations modernize how they engage members and industry partners. Teri is passionate about turning big ideas into practical solutions that deliver real value.

What is this series about anyway?

Insights & AI Ideas is a monthly series of candid, fast-paced conversations where association executives exchange insights and industry trends plus practical examples illustrating how artificial intelligence is helping them work smarter and lead more effectively.

Each session shares innovative, real-world strategies that free up time, streamline planning, and spark new ways of thinking—especially in meetings, conferences, and events.

From automating tedious tasks to reimagining member engagement and event intelligence, Insights & AI Ideas spotlights how technology is unlocking greater creativity, collaboration, and strategic focus across the association community. Designed for professionals managing full plates and big ambitions, these conversations offer peer-tested takeaways without the hype—just honest dialogue, useful tools, and real inspiration.

Each session includes at least one hands-on A.I. takeaway chosen by and for association professionals.

This collaborative series combines the relationship-building expertise of BJA Solutions for Associations with the innovative member engagement breakthroughs pioneered by Insight Guide.

Join us by Zoom every third Thursday from 1:30 to 2:30 ET for the conversations you really don’t want to miss!